Molson Canadian / 2013 / Digital

Spoiler Alerter


This year Molson Canadian sponsored the World Junior Hockey Championships, the highest viewed hockey tournament of the year. The tournament was in Russia. Broadcasts in Canada were 4am – meaning most people were recording the game to watch later. Trouble is, the internet was full of score spoilers. That’s why we built the Spoiler Alerter, a browser extension that blocked any website on your computer contained content that would tell you the score. It worked on Facebook, Twitter, and any other website – even email. If there was any mention of the score, the Spoiler Alerter was there to block it. Because you shouldn’t get the score, until you want the score.