Pema Hegan Toronto
Pema is a prolific entrepreneur, content creator and marketer who has helped launch everything from a Canadian media company to the UK's first Indy Car racetrack.
Prior to joining Rethink, Pema's most recent challenge was co-founding GigPark, a popular social website that lets members find local businesses through recommendations from friends. In August 2009, GigPark was acquired by Canpages, the largest independent local search and directories publisher in Canada.
Before GigPark, Pema was the founding editor-in-chief of Dose Magazine, taking the Canadian print and online media brand from a standing start to more than 330,000 daily readers.
Pema's advertising and communications experience includes time spent as an account director at Rethink in 2004 (we return to the things we love!) and four years as a strategist at Michealides & Bednash (London) creating content and marketing concepts for some of Europe's most innovative companies, including Channel 4 Television, Unilever and the BBC. Originally from New Zealand, Pema began his career as a media planner at Young & Rubicam Advertising.
Pema is a compulsive traveller, a part-time surfer, and has a (sometimes) unhealthy obsession with modern architecture. Fun fact: Pema is a Tibetan name. It was given to him by a monk in northern India, where his parents lived for many years.
You can find Pema on most social sites worth their salt by searching "pema." He also blogs embarrassingly infrequently at http://pe.ma.
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