Introducing the world’s simplest pay-for-performance plan.
We’ve always believed clients’ communications partners should be more accountable for getting results.
That’s why we introduced the Rethink Rebate in 1999. The idea was simple then, and it’s simple now.
Once we agree on a fee with a client, we set part of the money aside (up to five percent). Our clients then create a set of criteria based on hard sales data and awareness numbers, as well as subjective measures like enthusiasm and attention to detail. Based on our performance, we’re paid all, some or none of the rebate.
Every year, a big part of our profit is on the line. In fact, we have more money tied up in rebates than we pay in rent.