What is SXSW?

South by SouthWest Interactive is the technology conference marketers need to know about.

Each year thousands of tech leaders get together in Austin and inevitably the world changes. Twitter, foursquare and many of the tools you use today broke into the mainstream at this conference. Stay tuned here to find out what’s coming in 2010.

Which Rethinkers are at SXSW?

Pema Hegan
Partner and Managing Director of Rethink Toronto.

Dré Labre
Creative Director of Rethink Toronto.

Matt Gomes
Lead developer for Rethink.

What is Rethink Toronto?

Rethink, one of the most celebrated agencies in Canada, is opening a brand new office in Toronto on April 5th.
Get all the details »

South by SouthWest Rethink live from SXSW Interactive

  • Matt OH: escalators can't breakdown, they just become stairs. Pardon for the convenience of now being stairs... #sxsw
    Matt - From Twitter on March 15, 2010
  • Matt Great talk to end #sxsw on! Ciao Austin!
    Matt - From Twitter on March 15, 2010
  • Matt Links: http://jonathanstark.com/book http://jonathanstark.com/contact http://jonathanstark.com/sxsw #sxsw
    Matt - From Twitter on March 15, 2010
  • Matt "PhoneGap gives you control over things like: custom alerts, beeping, vibration - imagine the apps that can use that..." #sxsw
    Matt - From Twitter on March 15, 2010
  • Pema The #sxsw crowd seem 2 have a collective attention span of 15 mins. Heroes session was rammed and now only 70% full. #lookingforsoundbites
    Pema - From Twitter on March 15, 2010
  • Matt Key word in that was "probably". There are still instances when native is the way to go #sxsw
    Matt - From Twitter on March 15, 2010
  • Matt "If you can build your app with HTML, CSS, and JS, then you probably should" - Jonathan Stark #sxsw
    Matt - From Twitter on March 15, 2010
  • Pema RT @noahgodfrey: Tim Kring: It costs $4M per episode to produce Heroes. The Sprint sponsorship / integration was for about $30M. #sxsw
    Pema - From Twitter on March 15, 2010
  • Pema Tim Kring: The genie is out of the bottle. People want to participate in their TV shows. <-- true and exciting #sxsw
    Pema - From Twitter on March 15, 2010
  • Pema Tim Kring: product integration is the future of transmedia storytelling. Like the Sprint integration in Heroes. #sxsw
    Pema - From Twitter on March 15, 2010
  • Matt PhoneGap basically wraps a mini web browser around your HTML/CSS/JS and compiles it into a native app #sxsw
    Matt - From Twitter on March 15, 2010
  • Matt Hybrid Apps: PhoneGap (or similar) lets you take that app into the app store #sxsw
    Matt - From Twitter on March 15, 2010
  • Matt One key of web apps is HTML5's offline storage. This enables you to run the app COMPLETELY offline (even in airplane mode) #sxsw
    Matt - From Twitter on March 15, 2010
  • Rethink RT @noahgodfrey Tim Kring is proud that Heroes is the #1 illegally downloaded show ever. "We'll take fans anywhere we can find them'" #sxsw
    Rethink - From Twitter on March 15, 2010
  • Matt "We don't have enough time to go into everything jQTouch does, but it does everything you want it to." #sxsw
    Matt - From Twitter on March 15, 2010
  • Pema Tim Kring: I'm honored that Heroes is the most downloaded show on bittorrent. We'll take audience anywhere we can get it. #sxsw
    Pema - From Twitter on March 15, 2010
  • Matt Coding in front of a yields bug - less codes. crowd becomes a realtime debugger #sxsw
    Matt - From Twitter on March 15, 2010
  • Matt jQTouch is crazy! Basic HTML -> amazing CSS3 ani's, styles with just the CSS and script files, then one line of instantiation #sxsw
    Matt - From Twitter on March 15, 2010
  • Pema Another session that comes back to importance of data. Data as the fuel for a great idea. #sxsw #ilovedata
    Pema - From Twitter on March 15, 2010
  • Pema Trans media idea came from wanting to create a tv show that had a better way than audience ratings to know if people liked it. #sxsw #data
    Pema - From Twitter on March 15, 2010