NewsRethink work in the news

April 13, 2012

"Metro revamps online presence, goes big with ad campaign"

"Metro revamps online presence, goes big with ad campaign"

From Marketing Magazine.

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April 13, 2012

"Sharability"

"Sharability"

From Stimulant.

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April 04, 2012

"Ambient overload: A look at some new and unusual ad placement"

"Ambient overload: A look at some new and unusual ad placement"

From Adweek.

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February 15, 2012

“Creative space: Rethink Toronto”

“Creative space: Rethink Toronto”

Rethink brings the best from the West to its Toronto digs

From Marketing Magazine

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October 05, 2011

New Science World spot named best of the week.

New Science World spot named best of the week.

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July 15, 2011

"Rethink goes 'crazy' with new campaign for Playland"

"Rethink goes \

From Marketing Mag.

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June 22, 2011

"Rethink's oily posters"

"Rethink\

Rethink Communications and Dogwood teamed up to create these amazing posters that “spill oil” when it rains »

From Dogwood Initiative.

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June 15, 2011

"Beyond advertising"

"Beyond advertising"

Canadian agencies are creating more than just campaigns »

From Strategy Magazine.

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June 14, 2011

"Chilliwack a favourite for burger ad shoots"

"Chilliwack a favourite for burger ad shoots"

Get ready for the return of the Spicy Mama Burger » 

From The Chilliwack Progress. 

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June 03, 2011

"A year in creativity"

"A year in creativity"

If we had to pick a theme for this year in advertising, it would likely be "above and beyond" »

From Strategy Magazine.

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May 12, 2011

"The Grid chalks up its first marketing effort"

"The Grid chalks up its first marketing effort"

Pema Hegan was anxiously watching the weather forecast yesterday... »

From Marketing Magazine.

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April 11, 2011

"English Bay art works being wrapped to mark end of Vancouver Biennale"

"English Bay art works being wrapped to mark end of Vancouver Biennale"

Rethink street campaign closes international public art show

From The Vancouver Sun.

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March 10, 2011

"Rethink Vancouver and Holiday Films make you the boss with Coast Capital Savings"

"Rethink Vancouver and Holiday Films make you the boss with Coast Capital Savings"

The two recently paired up for a series of TV ads for the Vancouver-based credit union Coast Capital Savings, and they’re putting you in charge

From Applied Arts Wire.

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March 10, 2011

"Sobeys takes a fresh approach"

"Sobeys takes a fresh approach"

The name says it all: FreshCo

From Strategy Magazine.

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March 03, 2011

First impressions of the Realizer

First impressions of the Realizer

From SleepingGiantApps.posterous.com


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February 16, 2011

"Take me over"

"Take me over"

There's a new Sobeys in town!

From The Baker Runs.

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February 03, 2011

"Mr Lube is a homewrecker"

"Mr Lube is a homewrecker"

Mr. Lube knows that breaking up is hard to do...

From Strategy Magazine.

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October 28, 2010

"Sympatico promotes auto content with street stunt"

"Sympatico promotes auto content with street stunt"

Sympatico.ca was placing wrecked cars in the Quebec streets last week as part of a series of stunts to promote its web content.

From Marketing Magazine.

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October 25, 2010

"Metro launches national ad campaign"

"Metro launches national ad campaign"

Free daily Metro has launched its first national advertising campaign in an attempt to further boost readership and online engagement.

From Marketing Magazine.

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October 07, 2010

"Sympatico underscores its content to consumers"

"Sympatico underscores its content to consumers"

Sympatico.ca/wants_canadians_to_
get_to_know_its_family_of_products.

From Marketing Magazine.

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September 17, 2010

"A model business card"

"A model business card"

We never realized how perfectly a card could fit with a company’s brand until we came upon a whimsical little laser die-cut balsa wood number for Norburn Model Aircraft Supply which can be assembled into an actual tiny flyer.

From The Globe and Mail.

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September 01, 2010

"Postmedia Network unveils logo"

"Postmedia Network unveils logo"

Our logo for Postmedia makes the headlines in Marketing Magazine and the National Post.

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August 30, 2010

"Rethink raises a jug to the wine industry"

"Rethink raises a jug to the wine industry"

Rethink hopes its latest self promo piece will have beverage companies sitting down over a glass of wine and chatting about packaging.

From Marketing Magazine.

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July 28, 2010

"Rethink goes old school with Dayton Boots"

"Rethink goes old school with Dayton Boots"

When it comes to old-school work boot traditions, every country seems to have its own iconic brand. Australians have Blundstones, America has Red Wings, Britain has Dr. Martens, and now Rethink wants to remind Canadians that they have Dayton.

From Marketing Magazine.

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May 17, 2010

Rethink stunt named a best ad of the week

Rethink stunt named a best ad of the week

BestAds.com has selected a stunt for the Plastic Pollution Coalition as the best outdoor ad of the week »

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April 28, 2010

Coast's Thank You card tops the pile

Coast\

The Financial Brand magazine has named Coast Capital Savings' giant Thank You card one of the 15 best guerrilla promotions in banking »

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April 21, 2010

A&W a hit with viewers

A&W a hit with viewers

A&W has been a favourite with TV viewers in recent months »

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February 05, 2010

"Coast Capital brings back old TV themes online"

"Coast Capital brings back old TV themes online"

Coast Capital Savings is putting new life into its free chequing campaign by expanding two popular television ads online.

From Marketing Magazine.

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January 29, 2010

"Creative on the cheap"

"Creative on the cheap"

A new spot by Vancouver's Rethink Communications, evidently shot on a shoestring budget, captures the creative process...

From The Globe and Mail.

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January 27, 2010

Rethink Scholarship named a best ad of the week

Rethink Scholarship named a best ad of the week

BestAds.com has selected a video for Rethink’s Scholarship at Langara College as its best TV ad of the week.

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January 26, 2010

"Campaign to stop online predators launches in BC"

"Campaign to stop online predators launches in BC"

A British Columbia-wide television, print and online campaign to stop predators from soliciting children on the Internet launched Friday, just weeks before the 2010 Winter Olympics begin in Vancouver.

From Marketing Magazine.

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January 07, 2010

Green group targets guilty Games fans

Green group targets guilty Games fans

"Olympic pin collectors will have another souvenir to bag come Games time, and it comes with a feel-good bonus: a carbon offset." From The Globe and Mail.

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December 04, 2009

"AG hair cosmetics restyles with Rethink"

"AG hair cosmetics restyles with Rethink"

AG hair cosmetics has revamped its image to appeal to the consumer market with the addition of a new logo, new tag line and the grouping of products into categories for ease of purchase.

From Marketing Magazine.

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December 03, 2009

Rethink CD nominated for Grammy

Rethink CD nominated for Grammy

A CD case for Splitting Adam designed by Rethink partner Jeff Harrison is one of five nominees for a Best Recording Package Grammy.

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December 02, 2009

Scary clowns named a Best Ad of the Week

Scary clowns named a Best Ad of the Week

BestAds.com has selected a Science World billboard as one of its best print ads of the week.

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November 23, 2009

"Yummy Grammies"

"Yummy Grammies"

Who knew science could be so sexy-pie?

From The Globe and Mail.

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November 20, 2009

"A&W guys are the new Apple guys"

"A&W guys are the new Apple guys"

Have "Mac and PC" ads jumped the shark?

From the National Post.

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November 12, 2009

Salmon conservation ads featured in Archive

Salmon conservation ads featured in Archive

The January issue of Luerzer's Archive magazine will feature a trio of ads for the Skeena Wild Conservation Trust.

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October 16, 2009

TBS Very Funny Ads pick Alberta Libraries

TBS Very Funny Ads pick Alberta Libraries

Two 15-second ads promoting “books and beyond” are being showcased on the TBS Very Funny Ads website. Click to see “Glue” or “Kama Sutra.”

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September 03, 2009

BCAA one of this week's best ads

BCAA one of this week\

BestAds.com has chosen one of our new magazine ads for BCAA Life Insurance as one of the best in the world this week.

August 19, 2009

BestAds picks two Rethink outdoor stunts

BestAds picks two Rethink outdoor stunts

Two recent guerrilla advertising stunts for Parissa Wax Strips and Funktion Personal Training have been picked as best outdoor ads of the week by BestAdsOnTV.com.

More press on Parissa’s “Back-vertising” stunt:

Ad Land
National Post
Media Life Magazine
Ad of Da Month
Ffffound
Stimulant
Marketing Magazine
Design You Trust
The Frisky
Scary Ideas

More press on Funktion’s “Not-so-stationary-bicycle” stunt:

Media in Canada
Casualty of Design
Marketing Magazine
National Post
Ads Of The World
POW! Right Between The Eyes
FunnyAdsWorld

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July 28, 2009

Playland ads gross but effective

Playland ads gross but effective

See the article in The Vancouver Sun.

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July 28, 2009

Parissa gets back to advertising

Parissa gets back to advertising

Our Parissa back-waxing stunt was just named best outdoor ad of the week on BestAdsOnTV.com. See all of the coverage by clicking below.

Best Ads On TV
Marketing Magazine
Design You Trust
Ad Land
Scary Ideas
I Wish I Did That
Update Or Die
Tweetmeme
Kitsilano.ca
Comunicadores
Ads of the World
Ffffound
Brand Infection
The Frisky

Read the full story »