NewsCurrent news

January 05, 2012

Rethink lands new partner, CD, beer aficionado.

Rethink lands new partner, CD, beer aficionado.

Aaron Starkman has joined Rethink’s Toronto office as partner and creative director.

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November 18, 2011

Moving on up. Rethink promotes two.

Moving on up. Rethink promotes two.

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November 16, 2011

Rethink gets awarded across the pond

Rethink gets awarded across the pond

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November 14, 2011

Rethink promotes two in Toronto office

Rethink promotes two in Toronto office

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November 14, 2011

Rethink wins Best of Show at Lotus Awards

Rethink wins Best of Show at Lotus Awards

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November 11, 2011

Rethink gets a finalist nod at Agency of the Year awards

Rethink gets a finalist nod at Agency of the Year awards

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November 07, 2011

Molson taps Rethink as AOR

Molson taps Rethink as AOR

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November 07, 2011

Rethink scores at the ADCCs

Rethink scores at the ADCCs

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November 03, 2011

Rethink picks up at the Digital Marketing Awards

Rethink picks up at the Digital Marketing Awards

Masterfile gets a gold.

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October 27, 2011

Vancouver is Awesome visits Rethink

Vancouver is Awesome visits Rethink

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October 18, 2011

Ian Grais speaks at Creative Mornings Vancouver.

Ian Grais speaks at Creative Mornings Vancouver.

Ian shared tips on how to develop great ideas.

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October 05, 2011

New Science World spot named best of the week.

New Science World spot named best of the week.

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September 15, 2011

Rethink picks up two Extras

Rethink picks up two Extras

Extra, extra - read all about it...

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September 09, 2011

Rethink does Applied Arts

Rethink does Applied Arts

Rethink has taken over the September/October issue of Applied Arts .

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August 31, 2011

PNE named Marketer of the Year

PNE named Marketer of the Year

BCAMA awards PNE with top prize.

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August 30, 2011

Dinosaurs take over Vancouver

Dinosaurs take over Vancouver

Rethink and Science World have teamed up to bring the dinosaurs back to life. 

 

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August 15, 2011

And the winner is...

And the winner is...

Congratulations Lily Tidhar, the 2011 winner of the Rethink Scholarship.

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August 01, 2011

Nicolas Quintal in BCBusiness magazine

 Nicolas Quintal in BCBusiness magazine

Creative Director is getting clever with client seduction.

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July 22, 2011

Another Rethinker named one of Top 100 New Creatives

Another Rethinker named one of Top 100 New Creatives

 

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July 15, 2011

"Rethink goes 'crazy' with new campaign for Playland"

"Rethink goes \

From Marketing Mag.

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July 12, 2011

"Coast Capital Savings wins national award for credit union marketing excellence"

"Coast Capital Savings wins national award for credit union marketing excellence"

CCS recognized by the Marketing Association for Credit Unions for their You're the Boss Mortgage.

From Bloomberg Businessweek.

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June 30, 2011

The Little Egg Timer That Could

The Little Egg Timer That Could

Rethink project sitting pretty atop the Apple App Store »

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June 22, 2011

"Rethink's oily posters"

"Rethink\

Rethink Communications and Dogwood teamed up to create these amazing posters that “spill oil” when it rains »

From Dogwood Initiative.

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June 22, 2011

Rethink does Cannes

Rethink does Cannes

Follow Rethink's lows and high(ball)s as we meet people and get shortlisted for stuff »

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June 20, 2011

ADCC finalists announced

ADCC finalists announced

Rethink pieces slated for something good »

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June 16, 2011

Rethink doubles up on creative directors in Toronto

Rethink doubles up on creative directors in Toronto

Chris Booth joins Dré Labre as creative director of the Toronto office »

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June 16, 2011

Mmmmm good

Mmmmm good

Rethink picks up golden Ms at Marketing Awards »

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June 15, 2011

"Beyond advertising"

"Beyond advertising"

Canadian agencies are creating more than just campaigns »

From Strategy Magazine.

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June 15, 2011

Rethink promos picked up by Communication Arts

Rethink promos picked up by Communication Arts

Two pieces to appear in Design Annual »

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June 14, 2011

"Chilliwack a favourite for burger ad shoots"

"Chilliwack a favourite for burger ad shoots"

Get ready for the return of the Spicy Mama Burger » 

From The Chilliwack Progress. 

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June 08, 2011

Applied Arts keen on Rethink talent

Applied Arts keen on Rethink talent

Annuals feature 31 Rethink ads »

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June 03, 2011

"A year in creativity"

"A year in creativity"

If we had to pick a theme for this year in advertising, it would likely be "above and beyond" »

From Strategy Magazine.

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May 27, 2011

No Tankers message trickles down

No Tankers message trickles down

Posters simulate oil spill in rainy Vancouver »

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May 25, 2011

There's a new creative director in town

There\

And his name is... »

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May 20, 2011

"The Marriage of Client and Creative"

"The Marriage of Client and Creative"

By building a long-term relationship with your creative partners, and tying them to the financial sucess of your brand, you will develop groundbreaking work that will pay off time and time again.

From Mr. Lube's vice-president of marketing, Brent Cuthbertson »

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May 20, 2011

Rethink wins two Clio statues

Rethink wins two Clio statues

Check out our five finalists »

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May 13, 2011

Two Rethink ads make Creative Review's cut

Two Rethink ads make Creative Review\

Work published in 2011 annual »

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May 12, 2011

"The Grid chalks up its first marketing effort"

"The Grid chalks up its first marketing effort"

Pema Hegan was anxiously watching the weather forecast yesterday... »

From Marketing Magazine.

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May 06, 2011

Rethink duo wins trip to Cannes

Rethink duo wins trip to Cannes

Art Director Carson Ting and Copywriter Justin Li won a top prize at last night's National Advertising Awards.

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April 28, 2011

Rethink scores in Applied Arts Design Annual

Rethink scores in Applied Arts Design Annual

See all the winners »

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April 26, 2011

Langara College and Rethink launch new video for 18k scholarship

Langara College and Rethink launch new video for 18k scholarship

Video offers tips for young creatives and the chance to win a free ride at Langara

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April 21, 2011

Two finalists at the One Show

Two finalists at the One Show

What a ratio!

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April 11, 2011

"English Bay art works being wrapped to mark end of Vancouver Biennale"

"English Bay art works being wrapped to mark end of Vancouver Biennale"

Rethink street campaign closes international public art show

From The Vancouver Sun.

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March 11, 2011

Crystal Award goes to well-deserving imposters

Crystal Award goes to well-deserving imposters

Rob Tarrys walk away with Best in Show

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March 10, 2011

"Rethink Vancouver and Holiday Films make you the boss with Coast Capital Savings"

"Rethink Vancouver and Holiday Films make you the boss with Coast Capital Savings"

The two recently paired up for a series of TV ads for the Vancouver-based credit union Coast Capital Savings, and they’re putting you in charge

From Applied Arts Wire.

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March 10, 2011

"Sobeys takes a fresh approach"

"Sobeys takes a fresh approach"

The name says it all: FreshCo

From Strategy Magazine.

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March 03, 2011

First impressions of the Realizer

First impressions of the Realizer

From SleepingGiantApps.posterous.com


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March 01, 2011

Rethink Realizer unleashed online

Rethink Realizer unleashed online

Free tool helps create realistic prototypes for iPhone and iPad app concepts »

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February 16, 2011

"Take me over"

"Take me over"

There's a new Sobeys in town!

From The Baker Runs.

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February 10, 2011

"Rethink has its eye on Toronto paper's relaunch"

"Rethink has its eye on Toronto paper\

Toronto’s Eye Weekly has selected Rethink as its agency partner for a campaign to promote the upcoming relaunch of the paper...

From Marketing Magazine.

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February 03, 2011

"Mr Lube is a homewrecker"

"Mr Lube is a homewrecker"

Mr. Lube knows that breaking up is hard to do...

From Strategy Magazine.

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January 28, 2011

"Rethink Toronto wins Muskoka Cottage Brewery business"

"Rethink Toronto wins Muskoka Cottage Brewery business"

Rethink Toronto is heading to cottage country as the new agency of record for Muskoka Cottage Brewery.

From Marketing Magazine.

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January 27, 2011

Rethink gets a great report card

Rethink gets a great report card

Strategy Magazine ranks Grais/Staples as the top creative directors second year running

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January 12, 2011

No Tankers Loonie Project still going strong

No Tankers Loonie Project still going strong

Rethink's viral campaign to keep tankers out of BC's waters is still making waves nearly two years after launch

From Beyond Robson.

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January 12, 2011

A fresh start for Sobeys

A fresh start for Sobeys

With a new discount banner, a private label revamp and enhanced loyalty programs, Belinda Youngs is shaking things up in the grocery aisles.

From Strategy Magazine.


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December 09, 2010

Rethinker picked as one of Top 100 New Creatives

Rethinker picked as one of Top 100 New Creatives

Junior writer joins extensive pantheon of advertising's latest and greatest

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November 18, 2010

Creepy poster scares pedophiles, wows judges

Creepy poster scares pedophiles, wows judges

And makes the cover of the 2010 Applied Arts Advertising & Design Annual

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November 18, 2010

A little DM glory

A little DM glory

Two of our business cards were Ads of the World winners for September 2010

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November 12, 2010

Lotus Awards: Rethink still smashing

Lotus Awards: Rethink still smashing

Or maybe just smashed. No wait— we stumbled home with 11 lucky kitties in tow

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November 09, 2010

"Masterfile launches global campaign with its new guru"

"Masterfile launches global campaign with its new guru"

Premium stock photography agency Masterfile has launched a new global advertising campaign from Rethink that touts the benefits of the company's image search platform, Endless Media.

From Marketing Magazine.

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November 08, 2010

London calling

London calling

Two of Rethink's meatiest design pieces have picked up bronze trophies from the London International Awards

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November 05, 2010

Rethink dominates at ADCC

Rethink dominates at ADCC

With most finalists and most golds of any agency in Canada

Read the full story »

October 28, 2010

"Sympatico promotes auto content with street stunt"

"Sympatico promotes auto content with street stunt"

Sympatico.ca was placing wrecked cars in the Quebec streets last week as part of a series of stunts to promote its web content.

From Marketing Magazine.

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October 25, 2010

"Metro launches national ad campaign"

"Metro launches national ad campaign"

Free daily Metro has launched its first national advertising campaign in an attempt to further boost readership and online engagement.

From Marketing Magazine.

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October 21, 2010

Scholarship poster inspires CA jury

Scholarship poster inspires CA jury

Out-of-the-box typography lands Rethink Scholarship promo piece in Communication Arts annual

Read the full story »

October 15, 2010

"Grocers begin battle over sustainable seafood"

"Grocers begin battle over sustainable seafood"

Let the sustainable seafood war at Canadian supermarkets begin.

From The Vancouver Sun »

Read the full story »

October 14, 2010

"A&W cooks up nostaligia"

"A&W cooks up nostaligia"

A&W’s secret sauce is its ability to serve baby boomer patrons a healthy side of the warm and fuzzies with their root beer, burgers and onion rings.

From Strategy Magazine.

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October 07, 2010

"Sympatico underscores its content to consumers"

"Sympatico underscores its content to consumers"

Sympatico.ca/wants_canadians_to_
get_to_know_its_family_of_products.

From Marketing Magazine.

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September 29, 2010

Rethink's Forces of Nice

Rethink\

Two of our boys launch a Hong Kong art project

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September 28, 2010

"Tilley to go mass with Rethink"

"Tilley to go mass with Rethink"

Tilley Endurables, the outdoor and travel clothing maker known for its namesake hat, is readying its first Canadian mass advertising campaign in years with new agency partner Rethink.

From Marketing Magazine.

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September 23, 2010

Two thumbs up from Ads of the World

Two thumbs up from Ads of the World

Rethink picks up a couple Best Ads of the Month

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September 17, 2010

"A model business card"

"A model business card"

We never realized how perfectly a card could fit with a company’s brand until we came upon a whimsical little laser die-cut balsa wood number for Norburn Model Aircraft Supply which can be assembled into an actual tiny flyer.

From The Globe and Mail.

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September 14, 2010

Rethink print makes the headlines

Rethink print makes the headlines

with a great showing at the Extra awards

Read the full story »

September 10, 2010

Hooray for Hollywoodishness

Hooray for Hollywoodishness

We always knew we oughta be in pictures

Read the full story »

September 01, 2010

"Postmedia Network unveils logo"

"Postmedia Network unveils logo"

Our logo for Postmedia makes the headlines in Marketing Magazine and the National Post.

Read the full story »

August 30, 2010

"It's a mad, mad, Mad Men world"

"It\

Today's ad firms may not mirror the TV show, but the great idea is still gold, and yes, they have fun.

From The Vancouver Sun.

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August 30, 2010

"Rethink raises a jug to the wine industry"

"Rethink raises a jug to the wine industry"

Rethink hopes its latest self promo piece will have beverage companies sitting down over a glass of wine and chatting about packaging.

From Marketing Magazine.

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August 23, 2010

Rethink's ad game explained

Rethink\

Tom Ritchie takes a whirlwind tour of our Toronto office and interviews Creative Director Chris Staples for Ad Buzz Canada

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August 19, 2010

Toronto ad community united by disc golf

Toronto ad community united by disc golf

Tournament brings agencies together for friendly sporting and energetic mingling »

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August 18, 2010

"Rethink to steer first Metro campaign"

"Rethink to steer first Metro campaign"

The Metro Canada newspaper group has chosen Rethink to create its first national marketing campaign.

From Marketing Magazine.

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August 12, 2010

Marketing is for the 'burbs

Marketing is for the \

Creative Director Rob Tarry talks about Arcade Fire's un-marketing campaign for their new album on the CBC's radio 3


Read the full story »

August 05, 2010

Rethink makes the cut for Communication Arts

Rethink makes the cut for Communication Arts

Four ads to be featured in 2010 Advertising Annual

Read the full story »

August 04, 2010

"How Sobeys is taking on Loblaws"

"How Sobeys is taking on Loblaws"

Sobeys’ low-rent Price Chopper chain [...] has cooked up a way to overtake its rivals—and have the foodies lining up, too.

From The Globe and Mail.

Read the full story »

July 29, 2010

Predator Watch nabs online sex offender

Predator Watch nabs online sex offender

A 36-year-old Burnaby man has been arrested for child luring thanks to an online initiative of the Vancouver Police Department that's being backed by Children of the Street Society and Rethink.

Read the full story »

July 28, 2010

"Rethink goes old school with Dayton Boots"

"Rethink goes old school with Dayton Boots"

When it comes to old-school work boot traditions, every country seems to have its own iconic brand. Australians have Blundstones, America has Red Wings, Britain has Dr. Martens, and now Rethink wants to remind Canadians that they have Dayton.

From Marketing Magazine.

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July 27, 2010

"Sobeys has you in its sights with new strategy"

"Sobeys has you in its sights with new strategy"

In the marketing business, "targeting" is almost as hot a buzzword as "engagement" when it comes to talking about consumers, and nowhere is that as evident as at Sobeys Inc., the No. 2 player in Canada's fiercely competitive grocery retailing sector.

From the Financial Post.

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July 06, 2010

More hits at Applied Arts

More hits at Applied Arts

Rethink takes home 39 advertising awards

Read the full story »

July 02, 2010

Rethink designs a hit at Applied Arts

Rethink designs a hit at Applied Arts

12 projects chosen for international design awards

Read the full story »

July 02, 2010

Rethink packaging selected for Communication Arts annual

Rethink packaging selected for Communication Arts annual

CA's design annual will feature our CD case for Splitting Adam

Read the full story »

June 24, 2010

44 finalists for ADCC

44 finalists for ADCC

Rethink has its best year yet for finalists in the Advertising and Design Club of Canada Show

Read the full story »

June 17, 2010

Rethink tops the Marketing Awards

Rethink tops the Marketing Awards

Agency rakes in 14 medals at Canada's most prestigious show

Read the full story »

June 14, 2010

Rethink's dual Bessie golds

Rethink\

Two Best TV Single golds for Rethink at the Bessies

Read the full story »

May 27, 2010

"A&W spots give actor freedom and 'wriggle room' "

"A&W spots give actor freedom and \

Ryan Beil bags four nominations for Jessie Richardson Theatre Awards.

From The Vancouver Sun.

Read the full story »

May 26, 2010

Gold billboard dazzles Vancouverites

Gold billboard dazzles Vancouverites

Rethink creates a billboard made of pure gold for Science World.

Read the full story »

May 17, 2010

A whole new URL

A whole new URL

We’re getting shorter. And embracing the brutal efficiency of the new business climate

Read the full story »

May 17, 2010

Rethink stunt named a best ad of the week

Rethink stunt named a best ad of the week

BestAds.com has selected a stunt for the Plastic Pollution Coalition as the best outdoor ad of the week »

Read the full story »

May 17, 2010

"Rethink cracks another account"

"Rethink cracks another account"

Egg Farmers of Canada has hired Rethink to produce a national TV advertising campaign set to launch in January 2011.

From Marketing Magazine.

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May 14, 2010

Rethink creates FreshCo banner for Sobeys

Rethink creates FreshCo banner for Sobeys

A new player just joined the field of discount grocers in Canada »

Read the full story »

May 13, 2010

"Masterfile becomes Rethink Toronto's first client"

"Masterfile becomes Rethink Toronto\

Just after its official opening in April, Rethink Toronto got a call from Masterfile...

From Marketing Magazine.

Read the full story »

May 11, 2010

Graphex rewards Rethinkers' passion

Graphex rewards Rethinkers\

Two Rethinkers have won the Leo Obstbaum Tribute for Passion in Design at Graphex

Read the full story »

May 11, 2010

Ann on the record with Boards mag

Ann on the record with Boards mag

Boards mag interviews our director of broadcast and digital production for their agency producer Q&A

Read the full story »

May 05, 2010

Wildlife statues caught in six-pack protest

Wildlife statues caught in six-pack protest

Wildlife statues in downtown Vancouver were hijacked recently in an environmental protest »

Read the full story »

April 28, 2010

Coast's Thank You card tops the pile

Coast\

The Financial Brand magazine has named Coast Capital Savings' giant Thank You card one of the 15 best guerrilla promotions in banking »

Read the full story »

April 28, 2010

Rethink's young lions

Rethink\

Three Rethinkers have been awarded top honours in the Globe and Mail Young Lions Competition

Read the full story »

April 21, 2010

One Show shines spotlight on Predator Watch campaign

One Show shines spotlight on Predator Watch campaign

Rethink print campaign awarded One Show merit

Read the full story »

April 21, 2010

A&W a hit with viewers

A&W a hit with viewers

A&W has been a favourite with TV viewers in recent months »

Read the full story »

April 20, 2010

The secrets of Chris's success

The secrets of Chris\

Heidi Ehlers of Black Bag Creative recruiting asks Rethink national co-creative director Chris Staples what it takes to make it in advertising

Read the full story »

April 16, 2010

"Rethinking Toronto"

"Rethinking Toronto"

After resisting for years, Vancouver agency Rethink opens a Toronto outpost with two digital experts in charge.

From Marketing Magazine.

Read the full story »

April 15, 2010

Rethink scores in One Show Design

Rethink scores in One Show Design

Four Rethink corporate identity projects have been honoured at one of the toughest shows in the world

Read the full story »

April 14, 2010

"Coast Capital's tight-knit relationship with its ad agency resulted in an award-winning campaign"

"Coast Capital\

From Enterprise Magazine.

Read the full story »

April 05, 2010

Rethink creates new form of currency for Design Week

Rethink creates new form of currency for Design Week

Rethink has developed the identity for Vancouver's Design Week 2010. The theme for the event is "Design Currency: Defining the Value of Design."

Read the full story »

March 26, 2010

Coastal and Interior BC First Nations join No Tankers campaign

Coastal and Interior BC First Nations join No Tankers campaign

BC's Coastal and Interior First Nations have joined the Dogwood Initiative's No Tankers campaign in opposing Enbridge's proposed Northern Gateway pipeline project.

Read the full story »

March 17, 2010

Rethink takes home bronze at Crystal Awards

Rethink takes home bronze at Crystal Awards

A spot by Rethink for the BC Lions has earned a bronze at the RMB's 2010 Crystal Awards in the Agency Single category

Read the full story »

March 08, 2010

10 years of Creative Report Cards

10 years of Creative Report Cards

In honour of our 10th birthday, we thought we’d celebrate Canada’s best and brightest with a compilation of a decade’s worth of Strategy Creative Report Cards. We even created a cover for this fictional issue (with apologies to the editors).

Read the full story »

February 16, 2010

Rethink Scholarship video named best TV ad of the month

Rethink Scholarship video named best TV ad of the month

Ads of the World has named our video for Rethink's Scholarship at Langara College as the best TV ad of the month.

Read the full story »

February 09, 2010

New demonstration sport unveiled

New demonstration sport unveiled

Bystanders and tourists in downtown Vancouver recently witnessed the birth of a new sport.

Read the full story »

February 08, 2010

Our trip to the Grammys

Our trip to the Grammys

Account Manager Jennifer Newsted gives us her first-person account of the Grammys, where the head of our design department, Jeff Harrison, was nominated for a Best Packaging award.

Read the full story »

February 05, 2010

"Coast Capital brings back old TV themes online"

"Coast Capital brings back old TV themes online"

Coast Capital Savings is putting new life into its free chequing campaign by expanding two popular television ads online.

From Marketing Magazine.

Read the full story »

January 29, 2010

"Creative on the cheap"

"Creative on the cheap"

A new spot by Vancouver's Rethink Communications, evidently shot on a shoestring budget, captures the creative process...

From The Globe and Mail.

Read the full story »

January 27, 2010

Rethink Scholarship named a best ad of the week

Rethink Scholarship named a best ad of the week

BestAds.com has selected a video for Rethink’s Scholarship at Langara College as its best TV ad of the week.

Read the full story »

January 27, 2010

Rethink recognizes two leading ladies

Rethink recognizes two leading ladies

Rethink gains a new associate creative director and a new group creative director thanks to a recent round of promotions.

Read the full story »

January 26, 2010

"Campaign to stop online predators launches in BC"

"Campaign to stop online predators launches in BC"

A British Columbia-wide television, print and online campaign to stop predators from soliciting children on the Internet launched Friday, just weeks before the 2010 Winter Olympics begin in Vancouver.

From Marketing Magazine.

Read the full story »

January 15, 2010

A&W guy makes a name for himself

A&W guy makes a name for himself

Ryan Beil, that quirky A&W employee from their latest, funniest spots, is building his fame on a burger brand. Among other things.

An interview with the up-and-coming actor from the Vancouver Observer.

Read the full story »

January 07, 2010

Green group targets guilty Games fans

Green group targets guilty Games fans

"Olympic pin collectors will have another souvenir to bag come Games time, and it comes with a feel-good bonus: a carbon offset." From The Globe and Mail.

Read the full story »

January 06, 2010

Applied Arts lauds Rethink web work

Applied Arts lauds Rethink web work

Take a look around this page... Pretty nice, eh? At least that’s what the judges of the upcoming Applied Arts Interactive Annual thought. Rethink’s very own site will be featured, along with a banner for Paladin Security.

Read the full story »

December 16, 2009

These boots were made for Rethink

These boots were made for Rethink

Dayton Boots has appointed Rethink Communications as its agency of record for all brand and retail advertising starting in 2010.

Read the full story »

December 09, 2009

Alberta's Libraries go beyond books

Alberta\

A new campaign for Alberta's Libraries uses the classic library stamp to let the world know they have a lot more than books.

Read the full story »

December 04, 2009

"AG hair cosmetics restyles with Rethink"

"AG hair cosmetics restyles with Rethink"

AG hair cosmetics has revamped its image to appeal to the consumer market with the addition of a new logo, new tag line and the grouping of products into categories for ease of purchase.

From Marketing Magazine.

Read the full story »

December 04, 2009

"Retro chic, er, cheek"

 "Retro chic, er, cheek"

A&W keeps its marketing, and menu, aimed at Boomers.

From the Financial Post.

Read the full story »

December 03, 2009

Rethink CD nominated for Grammy

Rethink CD nominated for Grammy

A CD case for Splitting Adam designed by Rethink partner Jeff Harrison is one of five nominees for a Best Recording Package Grammy.

Read the full story »

December 02, 2009

Scary clowns named a Best Ad of the Week

Scary clowns named a Best Ad of the Week

BestAds.com has selected a Science World billboard as one of its best print ads of the week.

Read the full story »

December 01, 2009

CCS ads slay Goliath big banks

CCS ads slay Goliath big banks

The Canadian Marketing Association Awards were held on Friday night and one huge winner was a not-so-huge financial institution, our own Coast Capital Savings.

Read the full story »

November 30, 2009

A&W launches revamped site

A&W launches revamped site

Rethink designed and worked collaboratively with A&W to most cost-effectively implement a new look for aw.ca.

Read the full story »

November 23, 2009

"Yummy Grammies"

"Yummy Grammies"

Who knew science could be so sexy-pie?

From The Globe and Mail.

Read the full story »

November 20, 2009

"A&W guys are the new Apple guys"

"A&W guys are the new Apple guys"

Have "Mac and PC" ads jumped the shark?

From the National Post.

Read the full story »

November 13, 2009

Science World goes viral with sexy grandmas

Science World goes viral with sexy grandmas

The latest instalment of Science World’s long-running “we can explain” campaign features a bevy of older women and their favourite flavour of ice cream.

Read the full story »

November 12, 2009

Salmon conservation ads featured in Archive

Salmon conservation ads featured in Archive

The January issue of Luerzer's Archive magazine will feature a trio of ads for the Skeena Wild Conservation Trust.

Read the full story »

November 12, 2009

Five Golds for Rethink at Ad&Design Show

Five Golds for Rethink at Ad&Design Show

Rethink took home top honours for clients as diverse as Dose.ca, Playland and the BC Sports Hall of Fame last night at the Advertising and Design Club of Canada Awards. 

Read the full story »

November 12, 2009

Rob Tarry on new media

Rob Tarry on new media

Rethink partner and group creative director Rob Tarry was interviewed by the Financial Post on new media, interactivity and the fine line between clever and obscure.

Read the full story »

November 06, 2009

Coast Capital cracks top 100

Coast Capital cracks top 100

Rethink's design for Coast Capital Savings has been named one of the world's top 100 annual reports by Graphis Magazine.

Read the full story »

November 05, 2009

We are golden at Lotus Awards

We are golden at Lotus Awards

Rethink won more medals than the next two agencies combined at last night’s Lotus Awards, celebrating the best in BC advertising.

Read the full story »

November 04, 2009

In bookstores now

In bookstores now

Rethink print producer Rhonda Waterfall has recently published a book of short stories with Arsenal Pulp Press.

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November 04, 2009

Double Bronzes from London

Double Bronzes from London

Rethink scored a total of five awards at last night’s London International Advertising Awards.

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November 03, 2009

Meet Rethink's newest junior partner

Meet Rethink\

Her name is Victoria Wills, and she’s Rethink's resident traffic manager. 

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November 02, 2009

Ting makes top five

Ting makes top five

Our own Carson Ting has made the top five, and the final round, of Marketing Magazine’s Creative Faceoff.

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October 30, 2009

Rethink takes silver in Agency of Year

Rethink takes silver in Agency of Year

Strategy Magazine’s Agency of the Year Competition awarded Silver to Rethink last night in Toronto based on work for a wide range of regional, national and international clients.

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October 26, 2009

Life insurance ads, without the doom and gloom

Life insurance ads, without the doom and gloom

If you weren’t around, what would your children have to resort to?  That’s the intriguing premise behind a new campaign for BCAA Life Insurance.

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October 26, 2009

A&W delivers Twins

A&W delivers Twins

A&W’s iconic Baby Burger gets an update this week, with the introduction of Sirloin Baby Twins.

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October 22, 2009

Not-so-stationary bike auction for charity

Not-so-stationary bike auction for charity

The exercise bike that promoted escaping boring gyms is now being auctioned to support charity.



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October 22, 2009

London calling with five finalists

London calling with five finalists

The London International Advertising Awards have announced their finalists, and five Rethink pieces have made the cut.


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October 16, 2009

TBS Very Funny Ads pick Alberta Libraries

TBS Very Funny Ads pick Alberta Libraries

Two 15-second ads promoting “books and beyond” are being showcased on the TBS Very Funny Ads website. Click to see “Glue” or “Kama Sutra.”

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October 08, 2009

Rethink gold rush at Extra Awards

Rethink gold rush at Extra Awards

Rethink had a stellar showing at Toronto’s recent Extra Awards, celebrating the best in daily newspaper advertising.

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October 08, 2009

Three Rethinkers grab big promotions

Three Rethinkers grab big promotions

Rethink gains one new junior partner and two new associate creative directors thanks to a recent round of promotions.

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September 29, 2009

Walk a mile in the shoes of homeless youth

Walk a mile in the shoes of homeless youth

What’s it like to be young and on the street? Why do so many youth end up there? At inourshoes.ca Vancouver homeless youth answer these questions first-hand.

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September 24, 2009

Rethink boot tops charity auction

Rethink boot tops charity auction

A musical boot created by Rethink intern Leia Rogers took the top bid at the Art to Boot Charity auction on September 24 (hear the boot by clicking here).

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September 23, 2009

Photo Booth of Doom terrorizes Robson

Photo Booth of Doom terrorizes Robson

Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: “Scream! The Science of Fear.” Watch what happened here.

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September 23, 2009

Today's special: fresh deli identity

Today\

La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with hand-sliced deli meats. To play off this, Rethink designer Lisa Nakamura created business cards that look like cold cuts.

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September 19, 2009

Rethink intern creates art, to boot

Rethink intern creates art, to boot

Leia Rogers has created an MJ-inspired Blundstone boot complete with built-in MP3 player for the upcoming Art to Boot Charity Auction on September 24 (hear the boot by clicking here).

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September 17, 2009

Comedy Fest positioned as best festival

Comedy Fest positioned as best festival

Rethink has just given the Global Comedy Festival a head-to-toe makeover.

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September 15, 2009

Emily Carr students rethink the office chair

Emily Carr students rethink the office chair

A chair covered in sound-insulation foam? We give it an A+. Two Emily Carr students created this functional work of art as part of their industrial design program.

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September 03, 2009

BCAA one of this week's best ads

BCAA one of this week\

BestAds.com has chosen one of our new magazine ads for BCAA Life Insurance as one of the best in the world this week.

August 20, 2009

Rethink scores two in Communication Arts

Rethink scores two in Communication Arts

The upcoming Communications Arts Annuals for Design and Advertising will feature a pair of pieces from Rethink.

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August 19, 2009

BestAds picks two Rethink outdoor stunts

BestAds picks two Rethink outdoor stunts

Two recent guerrilla advertising stunts for Parissa Wax Strips and Funktion Personal Training have been picked as best outdoor ads of the week by BestAdsOnTV.com.

More press on Parissa’s “Back-vertising” stunt:

Ad Land
National Post
Media Life Magazine
Ad of Da Month
Ffffound
Stimulant
Marketing Magazine
Design You Trust
The Frisky
Scary Ideas

More press on Funktion’s “Not-so-stationary-bicycle” stunt:

Media in Canada
Casualty of Design
Marketing Magazine
National Post
Ads Of The World
POW! Right Between The Eyes
FunnyAdsWorld

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July 28, 2009

Playland ads gross but effective

Playland ads gross but effective

See the article in The Vancouver Sun.

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July 28, 2009

Parissa gets back to advertising

Parissa gets back to advertising

Our Parissa back-waxing stunt was just named best outdoor ad of the week on BestAdsOnTV.com. See all of the coverage by clicking below.

Best Ads On TV
Marketing Magazine
Design You Trust
Ad Land
Scary Ideas
I Wish I Did That
Update Or Die
Tweetmeme
Kitsilano.ca
Comunicadores
Ads of the World
Ffffound
Brand Infection
The Frisky

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June 17, 2009

Rethinker named one of world's top illustrators

Rethinker named one of world\

When Carson Ting’s not art directing projects at Rethink, he creates amazing illustrations in his free time. 

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February 10, 2009

Top creative directors: Ian Grais and Chris Staples of Rethink

 

Top creative directors: Ian Grais and Chris Staples of Rethink,” Strategy Magazine, February 2009.

 

February 10, 2009

Top agency: Rethink thinks local, wins big

 

Top agency: Rethink thinks local, wins big,” Strategy Magazine, February 2009. 

 

February 10, 2008

Top creative directors: Rethink's Chris Staples and Ian Grais

 

Top creative directors: Rethink’s Chris Staples and Ian Grais," Strategy Magazine, February 2008.

 

February 10, 2008

Top agency: Rethink

 

Top agency: Rethink,” Strategy Magazine, February 2008.

 

 

February 10, 2006

Top Creative Directors: Ian Grais, Chris Staples, Rethink

 

Top Creative Directors: Ian Grais, Chris Staples, Rethink," Strategy Magazine, February 2006.