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September 01, 2010
"Postmedia Network unveils logo"
Our logo for Postmedia makes the headlines in Marketing Magazine and the National Post.
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August 30, 2010
"It's a mad, mad, Mad Men world"
!["It\](/_content/uploads/fb008454-05d4-102e-b608-e8f924ca8849/Vancouver Sun_Aug 28 2010_519.jpg "\"It\")
"Today's ad firms may not mirror the TV show, but the great idea is still gold, and yes, they have fun." From The Vancouver Sun.
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August 30, 2010
"Rethink raises a jug to the wine industry"
"Rethink hopes its latest self promo piece will have beverage companies sitting down over a glass of wine and chatting about packaging." From Marketing Magazine.
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August 23, 2010
Rethink's ad game explained
![Rethink\](/thumb/371/519/_content/uploads/53cf7e94-0069-102e-b608-e8f924ca8849/Ad Buzz_news blog.jpg "Rethink\")
Tom Ritchie takes a whirlwind tour of our Toronto office and interviews Creative Director Chris Staples for Ad Buzz Canada »
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August 19, 2010
Toronto ad community united by disc golf
Tournament brings agencies together for friendly sporting and energetic mingling »
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August 18, 2010
"Rethink to steer first Metro campaign"
"The Metro Canada newspaper group has chosen Rethink to create its first national marketing campaign." From Marketing Magazine.
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August 12, 2010
Marketing is for the 'burbs
![Marketing is for the \](/_content/uploads/91ba4542-f789-102d-8ed1-1f67a71369d4/The burbs_519.jpg "Marketing is for the \")
Creative Director Rob Tarry talks about Arcade Fire's un-marketing campaign for their new album on the CBC's radio 3 »
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August 05, 2010
Rethink makes the cut for Communication Arts
Four ads to be featured in 2010 Advertising Annual »
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August 04, 2010
"How Sobeys is taking on Loblaws"
"Sobeys’ low-rent Price Chopper chain [...] has cooked up a way to overtake its rivals—and have the foodies lining up, too." From The Globe and Mail.
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July 29, 2010
Predator Watch nabs online sex offender
A 36-year-old Burnaby man has been arrested for child luring thanks to an online initiative of the Vancouver Police Department that's being backed by Children of the Street Society and Rethink.
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July 28, 2010
"Rethink goes old school with Dayton Boots"
"When it comes to old-school work boot traditions, every country seems to have its own iconic brand. Australians have Blundstones, America has Red Wings, Britain has Dr. Martens, and now Rethink wants to remind Canadians that they have Dayton." From Marketing Magazine.
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July 27, 2010
"Sobeys has you in its sights with new strategy"
"In the marketing business, 'targeting' is almost as hot a buzzword as 'engagement' when it comes to talking about consumers, and nowhere is that as evident as at Sobeys Inc., the No. 2 player in Canada's fiercely competitive grocery retailing sector." From the Financial Post.
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July 06, 2010
More hits at Applied Arts
Rethink takes home 39 advertising awards »
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July 02, 2010
Rethink designs a hit at Applied Arts
12 projects chosen for international design awards »
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July 02, 2010
Rethink packaging selected for Communication Arts annual
CA's design annual will feature our CD case for Splitting Adam »
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June 24, 2010
44 finalists for ADCC
Rethink has its best year yet for finalists in the Advertising and Design Club of Canada Show »
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June 17, 2010
Rethink tops the Marketing Awards
Agency rakes in 14 medals at Canada's most prestigious show »
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June 14, 2010
Rethink's dual Bessie golds
![Rethink\](/thumb/519/519/_content/uploads/a52f1be4-c961-102d-9426-154725e611a3/Picture 6_Crop.jpg "Rethink\")
Two Best TV Single golds for Rethink at the Bessies »
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May 27, 2010
"A&W spots give actor freedom and 'wriggle room' "
!["A&W spots give actor freedom and \](/thumb/335/519/_content/uploads/8a06c9d0-bb1e-102d-826f-073e21e93033/Picture 6.jpg "\"A&W spots give actor freedom and \")
"Ryan Beil bags four nominations for Jessie Richardson Theatre Awards." From The Vancouver Sun.
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May 26, 2010
Gold billboard dazzles Vancouverites
Rethink creates a billboard made of pure gold for Science World.
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May 17, 2010
A whole new URL
We’re getting shorter. And embracing the brutal efficiency of the new business climate »
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May 17, 2010
Rethink stunt named a best ad of the week
BestAds.com has selected a stunt for the Plastic Pollution Coalition as the best outdoor ad of the week »
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May 17, 2010
"Rethink cracks another account"
"Egg Farmers of Canada has hired Rethink to produce a national TV advertising campaign set to launch in January 2011." From Marketing Magazine.
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May 14, 2010
Rethink creates FreshCo banner for Sobeys
A new player just joined the field of discount grocers in Canada »
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May 13, 2010
"Masterfile becomes Rethink Toronto's first client"
!["Masterfile becomes Rethink Toronto\](/_content/uploads/13109016-b035-102d-9e8c-7962815f59a0/masterfile_logo_2.jpg "\"Masterfile becomes Rethink Toronto\"){kind=logo}
"Just after its official opening in April, Rethink Toronto got a call from Masterfile..." From Marketing Magazine.
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May 11, 2010
Graphex rewards Rethinkers' passion
![Graphex rewards Rethinkers\](/thumb/519/519/_content/uploads/660172b0-aea3-102d-9e8c-7962815f59a0/1273620525_QMunity_identity.jpg "Graphex rewards Rethinkers\")
Two Rethinkers have won the Leo Obstbaum Tribute for Passion in Design at Graphex »
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May 11, 2010
Ann on the record with Boards mag
Boards mag interviews our director of broadcast and digital production for their agency producer Q&A »
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May 05, 2010
Wildlife statues caught in six-pack protest
Wildlife statues in downtown Vancouver were hijacked recently in an environmental protest »
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April 28, 2010
Coast's Thank You card tops the pile
![Coast\](/thumb/519/519/_content/uploads/19481f1c-a46e-102d-b940-5017865a30e2/coast-capital-greeting-card.jpg "Coast\")
The Financial Brand magazine has named Coast Capital Savings' giant Thank You card one of the 15 best guerrilla promotions in banking »
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April 28, 2010
Rethink's young lions
![Rethink\](/thumb/323/519/_content/uploads/204b8d5e-a468-102d-b940-5017865a30e2/Canne pic .jpg "Rethink\")
Three Rethinkers have been awarded top honours in the Globe and Mail Young Lions Competition »
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April 21, 2010
One Show shines spotlight on Predator Watch campaign
Rethink print campaign awarded One Show merit »
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April 21, 2010
A&W a hit with viewers
A&W has been a favourite with TV viewers in recent months »
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April 20, 2010
The secrets of Chris's success
![The secrets of Chris\](/thumb/95/519/_content/uploads/a40786be-9e16-102d-b940-5017865a30e2/Picture 3.jpg "The secrets of Chris\")
Heidi Ehlers of Black Bag Creative recruiting asks Rethink national co-creative director Chris Staples what it takes to make it in advertising »
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April 16, 2010
"Rethinking Toronto"
"After resisting for years, Vancouver agency Rethink opens a Toronto outpost with two digital experts in charge." From Marketing Magazine.
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April 15, 2010
Rethink scores in One Show Design
Four Rethink corporate identity projects have been honoured at one of the toughest shows in the world.
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April 14, 2010
"Coast Capital's tight-knit relationship with its ad agency resulted in an award-winning campaign"
!["Coast Capital\](/thumb/242/519/_content/uploads/05efc27c-9973-102d-b940-5017865a30e2/Picture 2.jpg "\"Coast Capital\")
April 05, 2010
Rethink creates new form of currency for Design Week
Rethink has developed the identity for Vancouver's Design Week 2010. The theme for the event is "Design Currency: Defining the Value of Design."
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March 26, 2010
Coastal and Interior BC First Nations join No Tankers campaign
BC's Coastal and Interior First Nations have joined the Dogwood Initiative's No Tankers campaign in opposing Enbridge's proposed Northern Gateway pipeline project.
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March 17, 2010
Rethink takes home bronze at Crystal Awards
A spot by Rethink for the BC Lions has earned a bronze at the RMB's 2010 Crystal Awards in the Agency Single category.
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March 08, 2010
10 years of Creative Report Cards
In honour of our 10th birthday, we thought we’d celebrate Canada’s best and brightest with a compilation of a decade’s worth of Strategy Creative Report Cards. We even created a cover for this fictional issue (with apologies to the editors).
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February 16, 2010
Rethink Scholarship video named best TV ad of the month
Ads of the World has named our video for Rethink's Scholarship at Langara College as the best TV ad of the month.
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February 09, 2010
New demonstration sport unveiled
Bystanders and tourists in downtown Vancouver recently witnessed the birth of a new sport.
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February 08, 2010
Our trip to the Grammys
Account Manager Jennifer Newsted gives us her first-person account of the Grammys, where the head of our design department, Jeff Harrison, was nominated for a Best Packaging award.
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February 05, 2010
"Coast Capital brings back old TV themes online"
"Coast Capital Savings is putting new life into its free chequing campaign by expanding two popular television ads online." From Marketing Magazine.
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January 29, 2010
"Creative on the cheap"
"A new spot by Vancouver's Rethink Communications, evidently shot on a shoestring budget, captures the creative process..."
January 27, 2010
Rethink Scholarship named a best ad of the week
BestAds.com has selected a video for Rethink’s Scholarship at Langara College as its best TV ad of the week.
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January 27, 2010
Rethink recognizes two leading ladies
Rethink gains a new associate creative director and a new group creative director thanks to a recent round of promotions.
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January 26, 2010
"Campaign to stop online predators launches in BC"
"A British Columbia-wide television, print and online campaign to stop predators from soliciting children on the Internet launched Friday, just weeks before the 2010 Winter Olympics begin in Vancouver."
January 15, 2010
A&W guy makes a name for himself
Ryan Beil, that quirky A&W employee from their latest, funniest spots, is building his fame on a burger brand. Among other things.
An interview with the up-and-coming actor from the Vancouver Observer.
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January 07, 2010
Green group targets guilty Games fans
"Olympic pin collectors will have another souvenir to bag come Games time, and it comes with a feel-good bonus: a carbon offset." From The Globe and Mail.
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January 06, 2010
Applied Arts lauds Rethink web work
Take a look around this page... Pretty nice, eh? At least that’s what the judges of the upcoming Applied Arts Interactive Annual thought. Rethink’s very own site will be featured, along with a banner for Paladin Security.
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December 16, 2009
These boots were made for Rethink
Dayton Boots has appointed Rethink Communications as its agency of record for all brand and retail advertising starting in 2010.
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December 09, 2009
Alberta's Libraries go beyond books
![Alberta\](/thumb/519/519/_content/uploads/0076b4b2-364b-102d-91e2-ace577a5d334/TAL-return.jpg "Alberta\")
A new campaign for Alberta's Libraries uses the classic library stamp to let the world know they have a lot more than books.
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December 04, 2009
"AG hair cosmetics restyles with Rethink"
"AG hair cosmetics has revamped its image to appeal to the consumer market with the addition of a new logo, new tag line and the grouping of products into categories for ease of purchase." From Marketing Magazine, December 4, 2009.
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December 04, 2009
"Retro chic, er, cheek"
"A&W keeps its marketing, and menu, aimed at Boomers." From the Financial Post.
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December 03, 2009
Rethink CD nominated for Grammy
A CD case for Splitting Adam designed by Rethink partner Jeff Harrison is one of five nominees for a Best Recording Package Grammy.
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December 02, 2009
Scary clowns named a Best Ad of the Week
BestAds.com has selected a Science World billboard as one of its best print ads of the week.
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December 01, 2009
CCS ads slay Goliath big banks
The Canadian Marketing Association Awards were held on Friday night and one huge winner was a not-so-huge financial institution, our own Coast Capital Savings.
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November 30, 2009
A&W launches revamped site
Rethink designed and worked collaboratively with A&W to most cost-effectively implement a new look for aw.ca.
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November 23, 2009
"Yummy Grammies"
"Who knew science could be so sexy-pie?" From The Globe and Mail, November 20, 2009.
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November 20, 2009
"A&W guys are the new Apple guys"
"Have 'Mac and PC' ads jumped the shark?" From the National Post, November 18, 2009.
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November 13, 2009
Science World goes viral with sexy grandmas
The latest instalment of Science World’s long-running “we can explain” campaign features a bevy of older women and their favourite flavour of ice cream.
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November 12, 2009
Salmon conservation ads featured in Archive
The January issue of Luerzer's Archive magazine will feature a trio of ads for the Skeena Wild Conservation Trust.
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November 12, 2009
Five Golds for Rethink at Ad&Design Show
Rethink took home top honours for clients as diverse as Dose.ca, Playland and the BC Sports Hall of Fame last night at the Advertising and Design Club of Canada Awards.
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November 12, 2009
Rob Tarry on new media
Rethink partner and group creative director Rob Tarry was interviewed by the Financial Post on new media, interactivity and the fine line between clever and obscure.
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November 06, 2009
Coast Capital cracks top 100
Rethink's design for Coast Capital Savings has been named one of the world's top 100 annual reports by Graphis Magazine.
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November 05, 2009
We are golden at Lotus Awards
Rethink won more medals than the next two agencies combined at last night’s Lotus Awards, celebrating the best in BC advertising.
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November 04, 2009
In bookstores now
Rethink print producer Rhonda Waterfall has recently published a book of short stories with Arsenal Pulp Press.
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November 04, 2009
Double Bronzes from London
Rethink scored a total of five awards at last night’s London International Advertising Awards.
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November 03, 2009
Meet Rethink's newest junior partner
![Meet Rethink\](/thumb/345/519/_content/uploads/75ca374a-1a10-102d-bf8e-21a5db582ac6/110309Vicheadshot058.JPG "Meet Rethink\")
Her name is Victoria Wills, and she’s Rethink's resident traffic manager.
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November 02, 2009
Ting makes top five
Our own Carson Ting has made the top five, and the final round, of Marketing Magazine’s Creative Faceoff.
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October 30, 2009
Rethink takes silver in Agency of Year
Strategy Magazine’s Agency of the Year Competition awarded Silver to Rethink last night in Toronto based on work for a wide range of regional, national and international clients.
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October 26, 2009
Life insurance ads, without the doom and gloom
If you weren’t around, what would your children have to resort to? That’s the intriguing premise behind a new campaign for BCAA Life Insurance.
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October 26, 2009
A&W delivers Twins
A&W’s iconic Baby Burger gets an update this week, with the introduction of Sirloin Baby Twins.
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October 22, 2009
Not-so-stationary bike auction for charity
The exercise bike that promoted escaping boring gyms is now being auctioned to support charity.
October 22, 2009
London calling with five finalists
The London International Advertising Awards have announced their finalists, and five Rethink pieces have made the cut.
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October 16, 2009
TBS Very Funny Ads pick Alberta Libraries
Two 15-second ads promoting “books and beyond” are being showcased on the TBS Very Funny Ads website. Click to see “Glue” or “Kama Sutra.”
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October 08, 2009
Rethink gold rush at Extra Awards
Rethink had a stellar showing at Toronto’s recent Extra Awards, celebrating the best in daily newspaper advertising.
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October 08, 2009
Three Rethinkers grab big promotions
Rethink gains one new junior partner and two new associate creative directors thanks to a recent round of promotions.
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September 29, 2009
Walk a mile in the shoes of homeless youth
What’s it like to be young and on the street? Why do so many youth end up there? At inourshoes.ca Vancouver homeless youth answer these questions first-hand.
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September 24, 2009
Rethink boot tops charity auction
A musical boot created by Rethink intern Leia Rogers took the top bid at the Art to Boot Charity auction on September 24 (hear the boot by clicking here).
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September 23, 2009
Photo Booth of Doom terrorizes Robson
Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: “Scream! The Science of Fear.” Watch what happened here.
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September 23, 2009
Today's special: fresh deli identity
![Today\](/thumb/519/519/_content/uploads/840b359c-f9cd-102c-8764-75bf5e97de90/charcutiere bc "Today\")
La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with hand-sliced deli meats. To play off this, Rethink designer Lisa Nakamura created business cards that look like cold cuts.
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September 19, 2009
Rethink intern creates art, to boot
Leia Rogers has created an MJ-inspired Blundstone boot complete with built-in MP3 player for the upcoming Art to Boot Charity Auction on September 24 (hear the boot by clicking here).
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September 17, 2009
Comedy Fest positioned as best festival
Rethink has just given the Global Comedy Festival a head-to-toe makeover.
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September 15, 2009
Emily Carr students rethink the office chair
A chair covered in sound-insulation foam? We give it an A+. Two Emily Carr students created this functional work of art as part of their industrial design program.
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September 03, 2009
BCAA one of this week's best ads
![BCAA one of this week\](/thumb/519/519/_content/uploads/dc66eca6-ede6-102c-aac3-003048c28980/23807_Leo.jpg "BCAA one of this week\")
BestAds.com has chosen one of our new magazine ads for BCAA Life Insurance as one of the best in the world this week.
August 20, 2009
Rethink scores two in Communication Arts
The upcoming Communications Arts Annuals for Design and Advertising will feature a pair of pieces from Rethink.
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August 19, 2009
BestAds picks two Rethink outdoor stunts
Two recent guerrilla advertising stunts for Parissa Wax Strips and Funktion Personal Training have been picked as best outdoor ads of the week by BestAdsOnTV.com.
More press on Parissa’s “Back-vertising” stunt:
Ad Land
National Post
Media Life Magazine
Ad of Da Month
Ffffound
Stimulant
Marketing Magazine
Design You Trust
The Frisky
Scary Ideas
More press on Funktion’s “Not-so-stationary-bicycle” stunt:
Media in Canada
Casualty of Design
Marketing Magazine
National Post
Ads Of The World
POW! Right Between The Eyes
FunnyAdsWorld
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July 28, 2009
Playland ads gross but effective
See the article in The Vancouver Sun.
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July 28, 2009
Parissa gets back to advertising
Our Parissa back-waxing stunt was just named best outdoor ad of the week on BestAdsOnTV.com. See all of the coverage by clicking below.
Best Ads On TV
Marketing Magazine
Design You Trust
Ad Land
Scary Ideas
I Wish I Did That
Update Or Die
Tweetmeme
Kitsilano.ca
Comunicadores
Ads of the World
Ffffound
Brand Infection
The Frisky
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June 17, 2009
Rethinker named one of world's top illustrators
![Rethinker named one of world\](/thumb/519/519/_content/uploads/54e50484-e675-102c-aac3-003048c28980/1251609924_cting.jpg "Rethinker named one of world\")
When Carson Ting’s not art directing projects at Rethink, he creates amazing illustrations in his free time.
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February 10, 2009
Top creative directors: Ian Grais and Chris Staples of Rethink
February 10, 2009
Top agency: Rethink thinks local, wins big
February 10, 2008
Top creative directors: Rethink's Chris Staples and Ian Grais
February 10, 2008
Top agency: Rethink
February 10, 2006