February 15, 2012
Rethink first opened in a small office on Spadina Ave. in Toronto in the fall of 2010 but didn’t stay there long. By last summer the agency had moved one building south into a much larger space with plenty of room to grow. It’s only about half-filled by Rethinkers for the moment, but take it as a sign of Rethink’s intentions that they took on so much square footage.
The office is not unlike that chosen by many creative companies: lots of open space, hardwood floors and exposed duct work. There are no offices at all, with break-out rooms and “phone booths” available when quieter conversations are in order and a room for bikes (half of the 30 staff cycle to work regularly).
But Rethink bosses have been so determined to transplant the culture that made the Vancouver office consistently one of the top agencies in Canada, that many West Coast elements have been reproduced in Toronto.
Read the full story from Marketing Magazine.