The PNE was chosen as the 41st Marketer of the Year for its outstanding "100 Years of Fun" centennial integrated marketing campaign promoting The Fair at the PNE. This enormous organizational initiative resulted in increased ticket sales, re-invigoration of the PNE brand, and the establishment of the Fair as a major Western Canadian entertainment destination.

"The BCAMA is proud to be honouring the PNE with the 2011 Marketer of the Year Award. It is a well-deserved win, and particularly impressive as very few non-profit organizations have ever claimed this award," says Georgia Dahle, Past President and Chair of the Marketer of the Year Judging Committee. "The judging committee was greatly impressed by the results achieved by the PNE team."

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