May 27, 2011
A local group trying to keep oil supertankers from BC's waters is using innovative posters that simulate an actual oil spill in real time.
The secret? The tankers featured on the posters are printed using a special enviro-friendly black ink that bleeds in the rain and reveals the message “Oils spills affect everyone. Take action now at notankers.ca.” Developed by Rethink, the posters are part of the Dogwood Initiative’s No Tankers campaign, which aims to prevent oil supertanker traffic from navigating through BC's northern coastal waters.
Watch the video »
Read about it in Marketing Magazine »