Premium stock photography agency Masterfile has launched a new global advertising campaign from Rethink that touts the benefits of the company's image search platform, Endless Media.

Just after its official opening in April, Rethink Toronto won the Masterfile account following a formal review, making it the agency's first major client. (Over the past decade, Masterfile has worked with different agencies on individual projects).

The new campaign effort introduces the character Master Creative–an ancient, all-knowing guru of the advertising and design industries–through an online video that launched alongside interactive games and social media executions.

Read the full article in Marketing Magazine.

Meet the Creative Master at Masterfile.com.

For the rich media banner games, click below.

• Mouse Mastery
• Typeface Mastery
• Colour Mastery
• Shortcut Mastery

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