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October 07, 2010
"Sympatico underscores its content to consumers"
The popular Web portal is using a series of mock URLs in an online and out-of-home campaign supporting its assortment of content channels.
It is the first consumer campaign from Sympatico since the portal debuted in November 1995.
Created by Rethink, the online and out-of-home campaign is comprised of a series of fake web addresses accompanied by the Sympatico favicon (the small icon associated with a website found at the left of the address bar).
Read the full article in Marketing Magazine.