July 27, 2010
"The Stellarton, N.S.-based company, which has been expanding throughout Canada for the past decade, has stepped up a campaign of targeting consumers with tailored direct and online mailings and has launched a new player in the burgeoning discount food segment to keep in tune with consumer demand, replacing some of its Price Chopper stores in Ontario with the FreshCo banner."
Read the full article in the Financial Post.