We’re getting shorter. And embracing the brutal efficiency of the new business climate. So franciscobellafontethethird@rethinkcommunications.com, glorious though his name may be, is now simply francisco@rethinkcanada.com. Or maybe just frank@rethinkcanada.com. Which better reflects our stark, northern personality anyway. Plus these sleek new addresses actually fit into online text fields. How’s that for digital thinking?

Our new URL is rethinkcanada.com. On Twitter, we’re simply rethinkcanada (we’re so efficient we don’t even use capital letters!). We like the “canada” part ‘cause it’s our home base. Yes, with offices in Toronto and Vancouver as well as account staff on the ground in Montreal, we’re truly pan-Canadian. Not to mention we love Newfies. And Baffin Island. That place is like the moon!

On Facebook, though, we’re still Rethink Communications. ‘Cause Facebook is kind of a pain in the ass, let’s be honest. Who’s running that thing anyway? Man they need a rebrand. Know the address of any good marketing shops? Hey we do! rethinkcanada.com

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