Rethink has been awarded a One Show merit for its Predator Watch print campaign. Aimed at dissuading child predators, the print shows police officers wearing eerily realistic masks of children’s faces. The message: undercover officers masquerading as youth are tracking down predators online.

The One Show is one of the top three creative award shows worldwide and receives thousands of entries each year. This is the fifth Rethink project to be recognized in this year’s One Show; the interactive winners have yet to be announced.

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