The latest instalment of Science World’s long-running “we can explain” campaign features a bevy of older women and their favourite flavour of ice cream.

The commercial will be released online, and is part of an effort by Science World to attract teens and adults. “The tone is definitely edgy,” says Rethink partner and group creative director Rob Tarry. “We want to show that there’s nothing staid and boring about science.” 

See the spot by clicking here.

Links to more media coverage:

Marketing Magazine

The Globe and Mail

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