Categories
October 26, 2009
Life insurance ads, without the doom and gloom
If you weren’t around, what would your children have to resort to? That’s the intriguing premise behind a new campaign for BCAA Life Insurance.
The campaign shows toddlers forced to enter the job market to support themselves— making the point that any parent should have adequate life insurance coverage in an unconventional way.
“It’s a heavy subject that no one wants to think about,” says Carolyn Trotter, Marketing Manager at BCAA, “We thought if we approached it in a less heavy way, people would be more open to receiving the message.”
The campaign, which includes a junior car dealer, real estate agent and taxi driver, includes print and online elements.
“We wanted to communicate to parents in a way that was lighthearted and remind them of the number one reason for getting life insurance —their children,” says Rethink founding partner, Chris Staples.
See the on-line campaign by clicking here: http://tinytoddauto.com/
See the print by clicking here: Little Leo, Rosie & Tiny Todd