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	<title>How-To Videos</title>
	<link>http://www.rethinkcommunciations.com/how-to/</link>
	<description>Rethink How-To Videos give you tips on creating, selling and producing ideas for advertising, online and design. Created by Rethink Communications, Canada's top-ranked creative agency, based in Vancouver. To see more of Rethink's work, visit http://www.rethinkcommunications.com</description>
	<language>en</language>
	<copyright>&#x2117; &amp; &#xA9; 2009 Rethink Communications</copyright>
	<itunes:subtitle>Rethink How-to Videos</itunes:subtitle>
	<itunes:author>Rethink Communications</itunes:author>
	<itunes:summary>Rethink How-To Videos give you tips on creating, selling and producing ideas for advertising, online and design. Created by Rethink Communications, Canada's top-ranked creative agency, based in Vancouver. To see more of Rethink's work, visit http://www.rethinkcommunications.com</itunes:summary>
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		<itunes:name>Rethink Communications</itunes:name>
		<itunes:email>reception@rethinkcommunications.com</itunes:email>
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	<itunes:category text="Business">
		<itunes:category text="Business News"/>
		<itunes:category text="Management &amp; Marketing"/>
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		<title>How to present an idea</title>
		<itunes:author>Rethink Communications</itunes:author>
		<itunes:subtitle>Hit a presentation home run every time</itunes:subtitle>
		<itunes:summary>Presenting an idea to a client can be tricky business. So we brought in two advertising greats to share their pre-game prep for our latest How-To Video.</itunes:summary>
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		<guid>http://www.rethinkcommunications.com/_content/uploads/95f74dc2-624b-102d-b067-6c8245d45736/PresentAnIdea_Dec9.m4v</guid>
		<pubDate>Tue, 02 Feb 2010 00:00:00 -0800</pubDate>
		<itunes:duration>2:11</itunes:duration>
		<itunes:keywords>Client presentations, creative presentations, present an idea, Rethink Communications, Rethink, advertising, </itunes:keywords>
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		<title>How to do a media stunt</title>
		<itunes:author>Rethink Communications</itunes:author>
		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>Paid media is great, but unpaid media can be even better. Find out how to craft press-worthy stunts in our latest How-To Video.</itunes:summary>
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		<guid>http://www.rethinkcommunications.com/_content/uploads/e8a3bf7a-55d4-102d-b61b-e8385e31dab1/MediaStunt.m4v</guid>
		<pubDate>Mon, 18 Jan 2010 00:00:00 -0800</pubDate>
		<itunes:duration>2 min 15 sec</itunes:duration>
		<itunes:keywords>advertising, stunts, Rethink, How-To Video, media, guerrilla advertising, Rethink Communications, guerrilla marketing</itunes:keywords>
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		<title>How to peer review</title>
		<itunes:author>Rethink Communications</itunes:author>
		<itunes:subtitle>Make your ideas bulletproof</itunes:subtitle>
		<itunes:summary>Our Peer Review system helps us figure out which concepts work. And which don't. Learn more in our newest video.</itunes:summary>
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		<pubDate>Tue, 17 Nov 2009 00:00:00 -0800</pubDate>
		<itunes:duration>1:36</itunes:duration>
		<itunes:keywords>Rethink, Vancouver, Peer Review, How-To, sock puppets</itunes:keywords>
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		<title>How to get around Rethink</title>
		<itunes:author>Rethink Communications</itunes:author>
		<itunes:subtitle>Come on in</itunes:subtitle>
		<itunes:summary>See how we save money on decor so we can spend money on more Rethinkers in the latest video of our How-To series.</itunes:summary>
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		<pubDate>Tue, 10 Nov 2009 00:00:00 -0800</pubDate>
		<itunes:duration>1:10</itunes:duration>
		<itunes:keywords>Rethink, Office, Tour</itunes:keywords>
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		<title>How to evaluate an idea</title>
		<itunes:author>Rethink Communications</itunes:author>
		<itunes:subtitle>Evaluating ideas made easy</itunes:subtitle>
		<itunes:summary>How can you tell whether a concept will connect with consumers? Check out this Rethink How-To Video.</itunes:summary>
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		<pubDate>Tue, 03 Nov 2009 00:00:00 -0800</pubDate>
		<itunes:duration>1:10</itunes:duration>
		<itunes:keywords>rethink, evaluating, evaluate, how-to, ideas</itunes:keywords>
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		<title>How to craft strategy</title>
		<itunes:author>Rethink Communications</itunes:author>
		<itunes:subtitle>Great ideas need a Roadmap</itunes:subtitle>
		<itunes:summary>At some agencies, strategic development involves too much jargon and involves too few people. Check out our approach in our latest How-To Video.</itunes:summary>
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		<pubDate>Tue, 27 Oct 2009 00:00:00 -0700</pubDate>
		<itunes:duration>2:23</itunes:duration>
		<itunes:keywords>Rethink, strategy, ideas, roadmap</itunes:keywords>
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