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Peer 1 is a web-hosting and IT-solutions company with clients all over North America. The company has an enviable track record, having helped clients like YouTube grow from a few servers to thousands. Peer 1 hasn’t been a big spender when it comes to marketing, though, so until recently their competition had been allowed to establish a better brand presence.
Find out how Peer 1 fought back using an online campaign micro-targeted towards IT managers. The campaign featured a subversive sense of humour to prove that Peer 1 was the best choice for companies with big dreams.
