Case Study Knowledge rebrand
BC’s educational broadcaster gets a new look and a new mission
Knowledge is BC’s only commercial-free, digital, educational broadcaster, reaching nearly one million British Columbians a week with its mix of drama, documentaries and children’s shows.
The network was established in 1981. In recent years, viewership increases had flattened. With very small marketing budgets, it was a challenge to attract new viewers beyond the network’s committed core.
Find out how Knowledge relaunched itself by bringing every part of the brand into sharper focus— from on-air graphics, to program guides, to the Internet. In the process they attracted thousands of new viewers— all without spending a dollar on paid media.
