Case Study I Love Fees campaign
Coast Capital Savings shakes it up to keep new customers coming
Coast Capital Savings revolutionized the banking industry in 2005 with the introduction of the first truly free chequing and debit account. Since then, they’ve attracted nearly 100,000 new customers. How do you keep the new accounts coming? By taking a chance and reframing your campaign to reach bank-customer holdouts.
This year’s campaign uses ironic humour to point out the absurdity of paying banking fees when there’s a free alternative. The campaign makes fun of traditional bank advertising, in classic Coast style, and is helping to bring thousands of dissatisfied bank customers through the doors.
