Since cellphones are all about staying connected to your friends, we extended the Solo Mobile brand using social media. Blabble is a Facebook application that allows users to add orange speech bubbles (just like the ones in the rest of the campaign) to their photos and write their own captions.
Solo Mobile offers Canadians affordable and reliable cell phone service across the nation. Bell’s Solo brand was introduced to the Ontario/Quebec market in 2001 as Bell Mobility's
youth-oriented line of prepaid and postpaid bundled products. In 2007 Solo relaunched as a value brand, offering “Canada’s most affordable rates.”