"Home to 50,000 people, 5,000,000 salmon and thankfully not the other way around."

This ad was created to educate the general public about the threat to salmon along the Skeena River and to help unite all parties around the goals of protection and sustainability.

SkeenaWild Conservation Trust is a regional conservation initiative whose goal is to make the Skeena River watershed and nearby coastal communities a global model of ecologic and economic sustainability. It is governed by a group of seven volunteer trustees drawn from a variety of backgrounds.