COPY: You're looking at one of the world's most diverse wild salmon ecosystems. So is an oil company.

This ad was created to educate the general public about the threat to salmon along the Skeena River and to help unite all parties around the goals of protection and sustainability.

SkeenaWild Conservation Trust is a regional conservation initiative whose goal is to make the Skeena River watershed and nearby coastal communities a global model of ecologic and economic sustainability. It is governed by a group of seven volunteer trustees drawn from a variety of backgrounds.