The "We can explain" campaign was extended to promote the "Scream! The Science Fear" exhibition at Science World. We use interesting facts such as "Daredevils are born loving fear" to entice the reader to find out more at Science World.

Science World is a hands-on science centre offering entertaining education to families in Vancouver, British Columbia. In addition to the hundreds of interactive exhibits featured in the galleries, Science World is also home to the Alcan OMNIMAX Theatre and the Science Theatre. Science World is a vital, non-profit community resource that celebrates curiosity, creativity and the thrill of learning by promoting exploration of the arts, sciences and technology.