Playland's 2010 campaign is based on the insight that screaming is cathartic. There are plenty of things in life that make you want to scream, and there’s no better place to let it out than on the rides at Playland.

Playland is part of the Pacific National Exhibition and operates from April to September. It is BC's premier amusement park. Playland offers over 30 rides for kids and adults, including the Hellevator, Hell's Gate and the Revelation.