A new design was created with a handcrafted, simple, and vintage feel to represent the brewery. All elements of the packaging were then completely re-designed, combining the new logo with unique illustrations and beautiful colours that would really pop on shelves. In addition the IPA was re-branded, introducing Mad Tom as a character that would add personality to the flavourful product.
Muskoka Brewery was founded in 1996 by a couple of guys with a passion for Muskoka and a passion for beer. Striving to stand out in the crowded beer market as a major independent craft brewer, we helped them rebrand the company, re-design the packaging, introduce a new beer, and launch their updated brand with a marketing push.