This poster was produced as part of an integrated campaign to promote the Rethink Scholarship, a prize that includes full tuition for Langara College’s Communication and Ideation Design Program for art directors and designers. To apply, students must create a black book portfolio. To help inspire their submissions, the poster consists of nine postcards, each demonstrating a different creative tip in an unconventional typographic technique. The cards are perforated, encouraging students to tear them off to keep or share with friends.

Located in Vancouver, Langara College provides university transfer, career, and continuing studies programs and courses to more than 19,000 students annually.
 
Langara College teaches at the university level, trains at the career level, and helps students to continue to develop personally and professionally. The college offers three bachelor’s degree programs as well a comprehensive variety of diplomas, certificates and citations.