Large questions throughout the Design Week 2010 guide were used to help attendees start conversations with each other about just how you go about defining the value of design.

ICOGRADA (the International Council of Graphic Design Associations) is the world body for professional communications design. The association was founded in 1963 and operates as a voluntary assembly of organizations concerned with graphic design, visual communication, design management and more. They promote the importance of communication in today’s world and help give visual communications a single, unified voice.