To promote ICOGRADA's Design Week 2010 conference in Vancouver and to play off the ideas of currency and value, we designed and printed over 2200 custom “bills” and fed them through a money counter to create an animation that illustrates some of the different attributes that give design value.

The video was featured on a number of design blogs and has been viewed over 60,000 times on YouTube and Vimeo.

ICOGRADA (the International Council of Graphic Design Associations) is the world body for professional communications design. The association was founded in 1963 and operates as a voluntary assembly of organizations concerned with graphic design, visual communication, design management and more. They promote the importance of communication in today’s world and help give visual communications a single, unified voice.