In April 2010 Icograda's International Design Week took place in Vancouver with the theme of Design Currency— understanding the current value of design.

Rethink conceived the ID for this event as an international symbol for design currency.

ICOGRADA (the International Council of Graphic Design Associations) is the world body for professional communications design. The association was founded in 1963 and operates as a voluntary assembly of organizations concerned with graphic design, visual communication, design management and more. They promote the importance of communication in today’s world and help give visual communications a single, unified voice.